Atari Celebrates 50th Anniversary With New Logo

Pioneering publisher Atari has revealed a commemorative logo to celebrate their 50th Anniversary in the video game industry on 27th June 2022.

Founded in 1972 by Nolan Bushnell and Ted Dabney Atari played a formative role in the video game industry with a range of influential titles such as Asteroids, Centipede and Missile Command, Pong as well launching the first mass market console with swappable cartridges, the iconic Atari 2600.

Atari began ramping up for the 50th Anniversary with the launch of the Atari VCS Videogame Computer System in June 2021, and the launch of the Recharged game series for PC and console which updates Atari classics. A 50th anniversary games collection will follow in 2022 with remasters of seminal Atari classics and supplemental content charting their origins.

The new commemorative logo incorporates Atari’s iconic Fuji, which will continue to serve as the primary Atari brandmark and has been named the GoldSchool Sunnyvale logo as a tribute to the legendary original Atari internal design studio, based in Sunnyvale, California, and also to acknowledge the golden anniversary of the games industry.

Atari CEO, Wade Rosen, said: “I’m proud to unveil this commemorative logo and launch the celebration of our 50th anniversary. Atari has an exciting year ahead, filled with new and commemorative products that will delight our fans; including the launch of new premium game titles, new business initiatives, and several really exciting lifestyle product collaborations.”